“You never get a second chance to make a first impression.” – Andrew Grant. This age-old proverb holds true in the world of e-commerce. Product packaging is the most crucial branding element to an e-commerce business’s sustainability. It promotes the retention of recurring clientele, enhances the all-important customer experience, and depending on the nature of the product, it can transform your brand into a lifestyle, which is what today’s e-commerce consumers are really buying. The common brick-and-mortar related touch points where customers can taste, touch, smell, test, and try-on products does not exist in e-commerce, so high-quality product staging via packaging is essentially all you have. It’s not a secret that your packaging creates the first memorable impression with your clientele, and their feel-good experiences will increase your brand’s value by its influence on consumer behavior. When looking at the bigger picture, the effects branded packaging can have on your customers can be a major revenue driver in the long-term. This increased value comes by way of repeat customers, increased brand awareness through shared unboxing experiences on social media, and word-of-mouth recommendations to family, friends, neighbors, and coworkers.